Using established practices and new goals for 5 of our company brands, I created 5 brand guideline books. These books include brand architecture, identity, palettes, icons/graphics, typography, and packaging.



Brand development &


You become the campfire brew-master with the 1571 Fahrenheit [1571F] Beer Caramelizer. A flash of heat from the caramelizer reacts with the sugars in the beverage, creating a richer and smoother taste. Don’t be afraid to "ex-beer-iment!" The caramelizer will transform your campfires and adult beverages into a brand new "ex-beer-ience."

The idea hatched after attending a Wisconsin beer festival where our local chemist/beer enthusiast, Forrest Schultz, "poked" his very first beer. Perplexed, excited, followed up by research, Forrest learned the science behind a caramelization effect after introducing high heat to the sugar compounds found in beer. Looking to buy, he discovered beer poking was a colonial-aged tradition, but sadly just a modern-day DIY hobby. Intent everyone should have the chance to re-discover and experiment with one of the oldest tools of the trade, the 1571F Beer Caramelizer was born.



Raise your hand if you like meat juice on your hands. Raise your hand if you like the way styrofoam meat trays pollute our world. Raise your hand if you like the way the cellophane wrap on your meat tears opens on the way home in your grocery bag. Yeah... we didn’t think so.

One could say that meat packaging is a very small percentage of daily inconveniences, but when did everyone decide to give up on advancing and bettering daily tasks such as picking up a pound of hamburger for Taco Tuesday? Well have no fear, look no further, fresh cuts meat cases are here!


Aiming for a meat container standards takeover; transporting your fresh meat unsanitarily and unprotected is a thing of the past. Our meat cases keep your meat, meat. Choose better meat packaging, choose fresh cuts meat cases.



This is a complete rebrand for a shaving company. After thoroughly researching the goals, intentions, and company clientele, I created a fresh new look and feel that will make this company a success.


Their old logo and branding left more to be desired and most likely lost client opportunities with little excitement in their company identify.